Brand Awareness: Liu Jo lit up Germany with a bold DOOH takeover across Berlin, Stuttgart and Munich – amplifying the brand’s visibility and cementing its position as a symbol of modern Italian elegance.

Call to Action: Eye-catching visuals and aspirational storytelling invited audiences to explore Liu Jo’s new collections, driving them seamlessly from the streets to stores and digital touchpoints.

Target Audience: Urban, style-driven women with a cosmopolitan mindset – trend-aware, confident and aligned with Liu Jo’s vision of contemporary femininity.

Placement Strategy: A premium DOOH strategy that owned the most iconic, high-traffic cityscapes. From central squares to luxury shopping districts, Liu Jo was impossible to miss – turning the cities into open-air runways.