What it is pDOOH
A new kind of outdoor media, built for the modern, connected world.
Programmatic DOOH transforms outdoor advertising into an intelligent, responsive ecosystem.
Campaigns are powered by data and digital automation, allowing brands to adapt instantly and optimize performance in real time.
Campaigns are powered by data and digital automation, allowing brands to adapt instantly and optimize performance in real time.
This allows for messaging that is hyper-relevant and context-aware, while retaining the scale and visibility of iconic urban screens.
Real-time Activation
Launch, pause, or adjust campaigns instantly — messaging that reacts as fast as your audience moves.
Data-Driven Precision
Every campaign is guided by footfall, mobility, weather, and audience insights for maximum relevance.
Omnichannel Integration
Seamlessly integrate with mobile, social, and CTV to create immersive, multi-touchpoint experiences.
Dynamic Creativity
Content adapts to context, moment, and audience — turning every screen into a live, intelligent canvas.
How it works
A seamless loop of intelligence and creativity.
pDOOH operates through a cycle where data fuels strategy, automation powers activation, and creativity adapts in real time.
Campaigns are designed to target only the most relevant audiences, guided by signals such as mobility flows, weather, and time of day.
Campaigns are designed to target only the most relevant audiences, guided by signals such as mobility flows, weather, and time of day.
All distribution is digital and automated, eliminating waste and ensuring speed, precision, and scalability.
The outcome is a medium that combines the iconic presence of OOH with the precision and accountability of digital, delivering communication that is both powerful and measurable.
Data at the Core
Footfall, location analytics, weather, time of day, audience behavior, and contextual triggers.
Programmatic Activation
Automated buying across premium DOOH screens, enabling targeted reach at scale.
Dynamic Delivery
Messaging adapts to the moment: commuters, shoppers, sports events, or spontaneous city trends.
Measurement & optimization
Every impression is tracked, every outcome verified, and campaigns continuously refined for maximum impact.
Why it matters
pDOOH is more than a medium — it’s a strategic tool for immersive, connected experiences.
It bridges brand storytelling and performance marketing, creating moments that are contextually relevant, memorable, and measurable.
Creates an experience that is both immersive and functional, moving beyond traditional advertising
Integrates seamlessly with mobile, social, and Connected TV for full omnichannel journeys
Amplifies campaign impact across multiple touchpoints
The bigger picture
Programmatic DOOH represents the evolution of urban media: a convergence of data, creativity, and omnichannel experiences.
It empowers brands to interact with the physical world using digital intelligence, while remaining connected to the broader marketing ecosystem.
The outcome? Bold, immersive, and functional communication that not only dominates city landscapes but also resonates across every touchpoint of the customer journey.
