Is an index of focused attention in an image or a video.
In other words, it is an index of how large a portion of your asset draws attention. It also indicates the level of consensus between viewers on where they will spend their time looking at an image or video frame.
If your image or video has many items that draw attention, people are less likely to focus on any single part of the asset.

Measures the amount of visual information viewers have to process while looking at your asset.
When images and videos are more visually complex, the corresponding Cognitive Demand score will be higher, resulting in increased perceptual load.
Complex images might heavily draw on our working memory, making them very difficult to remember, even temporarily.

The Engagement score represents the positive emotional response to an image or video asset based on viewers’ gut reactions.
It measures the intensity of positive emotions like interest, engagement, and happiness that the asset evokes in the audience.

Memory Score is an ad recall probability metric that predicts how likely viewers are to remember an image or video asset after brief exposure.
It measures the asset’s ability to create a lasting impression, even after viewers have been distracted.